5 Simple Ways Make Your App Subscription-Based
Apps are the most popular form of entertainment in this day and age. With more people owning smartphones, there is no shortage of apps to download. However, many app developers have had trouble monetizing their apps due to Apple’s strict guidelines.
Fortunately for developers, subscription-based models are becoming more popular among consumers as they offer a variety of benefits over single purchases or other payment methods such as ads or microtransactions.
The major benefits of a subscription-based model include increased revenue potential and the opportunity to involve your customers in a recurring transaction. If you’re struggling to make your app profitable, here are (5) five ways that will help you do just that!
In order to keep your customers happy and coming back for more, you need to offer them something special. One way to do that is by making your app subscription-based. It’s become an increasingly popular trend in the business world as of late. But what does this mean for consumers?
Well, if they sign up for a monthly or yearly subscription, then they’ll have access to all the new features you release. Apart from that, one of the most prevalent is that your customers will be more likely to continue using your service and not cancel it. There are also other advantages such as improved customer satisfaction, increased revenue, and reduced churn rates.
So, how to make your app subscription-based? One of the easiest is to have a monthly fee for access to all of the features, and then an in-app purchase option for those who want more.
- FREE Trial
Offer a free trial period with no obligation to subscribe after the trial ends. After that, automatically converts into a paid membership after 30 days.
There are many benefits to having a free trial period. It shows potential customers that they will be able to try out the app before they commit to paying money for it. They also get a chance to experience what the app is going to be like without committing any money at all. This could make them want so much more and end up buying in-app purchases in order to unlock features or use more of their service.
A free trial period can also help you generate revenue by making sure that people are willing pay for what they want before they have even started using it. This allows you time with new users who may not be inclined enough yet or simply don’t know how great your product is yet and convert them into buyers before letting them go off elsewhere where there might not be as many incentives offered by the developer.
- Discount
Provide an introductory price for your service so people can get in on the action at a discounted rate.
A developer may create a certain level of the app’s functions available for free, and then offer upgrades including more levels and increased functionality with an in-app purchase. By offering a discount on the in-app purchase, you can entice users to upgrade their account to the pro version of your app rather than trying out another solution where they have to start from scratch or pay full price.
This strategy is similar to that employed by Amazon Prime whereby customers are offered a discounted rate on shipping if they are willing to sign up for an annual membership fee.
- Special Deals
Offer special deals and discounts for subscribers only. If you offer something unique or exclusive in this way, people will be willing to pay the price of admission just so they don’t miss out on what you’re offering.
There are many ways to do this. One of them is to offer the first week for free and then charge a fee after that if they want to keep the subscription going. Another way is to charge an upfront fee for the whole year and then offer a discount monthly rate on top of that if they sign up at once. This way gives them more options while still being beneficial for you because you know what your income will be each month.
- Create Packages
Offer a several subscription packages that includes additional features such as give customers access to new updates before they’re released publicly.
By creating packages, it will allow you to offer different levels of subscription, which can be the length of time that they’re available for use or etc.
We know how expensive it can be to have an app subscription, especially when you don’t use the features of the apps as much as others might. Creating a package allows customers to choose from different subscriptions with low price.
- Keep Updated
The best way to keep your app subscription-based is by updating it. Updates can make your app more user-friendly and better for the customer.
A good example of this is when Apple updated their App Store with a new design in September 2017. This update made it easier for customers to find what they were looking for, which also increased downloads from the store. They also created a Today section where users could see all of the apps that are trending or popular at any given time.
Conclusion
The best way to make your app subscription-based is by offering a free trial, discount, special deal, creating the package, and keeping updated. If you offer these things then people will be more likely to subscribe!
With a subscription, there will be no advertisements or upsells on the screen. It could also lead to more downloads and increased revenue in the future.
If you’re looking for a way to get your app out there, you should really consider an app subscription-based service.
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