Mobile App VS Website
10 Reasons Why Mobile Apps Are Better
Mobile apps have taken over the desktop now – today, the number of mobile app users are greater than desktop users. Businesses have come to understand how important it is to use mobile channels to efficiently draw in customers, but that alone isn’t enough. To use this channel, they also need to optimise their mobile applications and websites for better user experience and higher conversion rates.
Some businesses use both mobile applications and websites, while others may opt for just one of the two. Choosing whether to employ mobile apps or websites are based on the cost, usability, and features they provide, as well as the audience to whom they are targeted.
Studies have shown that mobile apps are preferred over websites by users, which makes creating mobile apps a smart decision to reach potential and existing customers.
There are various other reasons why mobile apps are better than websites; here’s our list of the Top 10:
1. Personalisation Is Easier with Mobile Applications
With personalisation, users will receive communications that are specifically tailored to their interests, location, usage patterns, and more.
Providing users with a tailored experience is simple with mobile applications. You can experiment with various user interfaces for your clients by using a mobile app A/B testing tool.
A mobile app can allow users to set their preferences at the start, and then serve customised content based on those preferences. Mobile apps can also track customer engagement and deliver personalised recommendations and updates to users based on that data. Additionally, they can detect the users’ locations in real-time to deliver content specific to their location.
Personalisation serves more than just improving user experience, it can also help improve conversion rates.
Users are more likely to convert if they receive personalised content as it offers them a human touch rather than generic content that appears robotic.
2. Easy Notification Sending with Mobile Applications
Since the mid-1980s, email has been the most widely-used business communication tool. Many businesses have used email extensively (to the point of spamming) to reach out to their customers. As a result, email no longer has the same effectiveness it once had; open rates and click rates have been steadily declining.
This brings mobile app notifications to the fore. The notifications are divided into push and in-app, both of which are less intrusive ways of communicating with app users. Mobile apps are popular for their ability to send instant, non-intrusive notifications that it’s one of the main reasons why companies want them.
An in-app notification is a notification that users receive only when they open an app, while a push notification is a notification that users can receive regardless of what they are doing on their mobile device.
3. Utilising the Features of Mobile Devices
The advantage of mobile applications is that they can use the features of a mobile device like the camera, contacts list, GPS, phone calls, accelerometer, compass, and many more. The use of such device features within a mobile application can enhance the user experience and make it more enjoyable.
Furthermore, these features can also save users’ time and effort. Users of a banking app, for example, might be required to upload their photos in order to finish filling out a form. With the help of the mobile app, users can easily take and submit photos using their mobile device’s camera.
By integrating interconnected features, a mobile app can significantly decrease the amount of time it takes to complete a task and increase conversions.
4. Offline Working Capabilities with Mobile Applications
The difference between a mobile application and a website is that mobile apps can still provide basic content and functionality to users without internet connectivity.
Let’s take the example of the banking app once more.
There are features in the app that allow users to calculate taxes, calculate installments, and determine loan limits without the need to access the internet.
5. Flexibility in Design with Mobile Applications
Even the most basic functionalities of websites still rely on browsers, despite all the technological breakthroughs in web design. The functionality of webpages is reliant on browser capabilities like the “back button,” “refresh button,” and “address bar.”
However, none of these limitations apply to mobile apps.
With the use of complex movements like “tap,” “swipe,” “drag,” “pinch,” “hold,” and more, a mobile application can be created with a number of intricate features. Mobile apps can employ these gestures to provide cutting-edge features that can improve how users complete tasks. A swipe motion, for instance, can be used by users in an app to go to the next or previous step.
6. A New Approach in Branding with Mobile Applications
A mobile application has the freedom to provide users with a new brand experience because it is separate from a company’s website. In other words, the company can experiment with new branding strategies for the mobile app, which can be different from the regular branding style on its website (or throughout the company as a whole).
Taking things a step further, companies can develop mobile applications specifically intended for the purpose of transitioning into a new brand style. Users can also customise a mobile app’s appearance to suit their tastes, which further enhances the app’s personalization efforts.
7. Mobile Application Use by Users Has Increased
Only 12% of the time is spent on websites by mobile users, whereas 88% of their time is spent on mobile applications. It’s important to keep in mind that the majority of mobile app users spend most of their time on social media and gaming apps.
8. An Increase in Conversions with Mobile Applications
Mobile applications can provide a simple way to push users through the conversion funnel if you’re looking to increase conversions. Both top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) users can be attracted via mobile apps.
Utility apps, for instance, attract ToFu users who can be nurtured into BoFu leads. Mobile apps like eCommerce, on the other hand, already have BoFu users who are more likely to convert.
Using mobile applications to target specific audiences is easier due to their targeted nature (through their content and functionality).
9. Brand Recognition with Mobile Applications
The mobile device has become a significant part of daily life. A majority of people use their devices almost every day, which makes it likely they come into contact with the mobile applications they’ve installed. As a result, mobile apps have the opportunity to brand themselves through this regular encounter.
Mobile applications remind users of brands even when they are not actively using them. In a way, the icon of a mobile app functions as a mini-advertisement for the company. When a mobile app is present on any device, it subconsciously influences the user’s perception of the brand.
10. Speed with Mobile Applications
Mobile applications can perform tasks much faster than websites. A mobile app typically stores its data locally on a mobile device, as opposed to a website that uses a web server. This is why mobile apps are capable of retrieving data quickly.
By storing user preferences and acting proactively on their behalf, mobile apps can further save users’ time.
Interested in taking the next step for your business with a mobile app? Our mobile app development experts at Startrick have years of experience in mobile app development, design, deploying, and migration needs to increase the visibility of your brand. We’d love to hear about your ideas and help transform your project into a reality.
Reach out to our mobile app development experts at [email protected] and share with us about your business project!