The Benefits of E-Commerce Mobile App Push Notifications
Being faster and more responsive than your competitors is the key to getting new customers in the fast-paced world of E-commerce today. E-commerce mobile app push notifications are a great way to increase brand awareness and increase conversions as mobile devices are becoming the most popular way to shop online.
“Push Notifications have a delivery rate of 90%, which is 50% higher than open rates of Emails. The click rate, too, is seven times higher. What’s more, 40% of users interact with push notifications within an hour of receiving them.”
However, in order to maximise the effectiveness of E-commerce mobile app push notifications, you should think thoroughly about how you want to reach out to your customers. Using push notifications in E-commerce mobile applications offers many benefits, and we’ll explain how to use them effectively in this article.
Benefits of Push Notifications in E-commerce Mobile Applications
E-commerce mobile app push notifications can be a valuable tool to boost your conversion and click-through rates, and they’re particularly effective in encouraging users to return to your mobile app. By leveraging mobile app push notifications, you can engage with your customers easily and keep them coming back for more with just a single click.
Here are the main benefits of push notifications in E-commerce mobile applications:
Communicate Fast and Easy with E-commerce Mobile App Push Notifications
E-commerce mobile app push notifications are a highly effective means of communication with your customers. With just a simple touch, you can send personalised push notifications to your customers through your e-commerce mobile application. Utilising mobile app push notifications can significantly increase your brand visibility and awareness, allowing you to reach thousands of people instantly in a considerably shorter amount of time than email.
So why settle for email when you have a faster and easier option available?
Retarget and Remarket Easily With E-commerce Mobile App Push Notifications
With an overwhelming number of choices available online, E-commerce businesses must focus their efforts on users who have already interacted with their products or services to convert them into customers. This marketing approach is called remarketing, and E-commerce mobile app push notifications provide the most effective way to retarget customers and conduct a successful remarketing campaign.
E-commerce mobile app push notifications allow you to easily inform customers about promotions and remind them about abandoned carts. Since mobile app push notifications are highly visible, they increase exposure, which, in turn, boosts the likelihood of a purchase. For instance, after a user views a product on your website and leaves without making a purchase, you can notify them about limited stock or attract them with a new deal that they can take advantage of.
Moreover, E-commerce mobile app push notifications allow you to focus on customers with unpurchased items in their shopping cart and encourage them to finalise their purchases. Regardless of the approach, E-commerce mobile app push notifications are a powerful tool to enhance your remarketing efforts and turn leads into loyal customers.
Easy Personalisation with E-commerce Mobile App Push Notifications
Personalisation is a buzzword in the E-commerce industry, and mobile app push notifications provide a great opportunity to customise your messaging.
With E-commerce mobile app push notifications, you can address customers by their names, add pre-written text based on their interests, and personalise messages with information they have provided during sign-up, allowing you to provide a tailored experience that resonates with them.
Boost Customer Engagement with Mobile App Push Notifications
To expand your customer base in the E-commerce industry, it is necessary to maintain a high level of engagement with your users. Customer engagement has many benefits for your business, including attracting new customers and increasing revenue. It also helps your business convert visitors into buyers and one-time buyers into loyal customers.
To achieve this, having a means of communication that allows you to reach out to your customers as you see fit is critical to your customer retention levels. This is where mobile app push notifications come in.
An online study has shown that 50% of mobile users allow mobile app push notifications to receive updates on special deals and exclusive offers. This means that mobile app push notifications provide a straightforward yet effective way to connect with the majority of your customers, increasing the chances of their engagement and retention.
Real-Time Reach with E-commerce Mobile App Push Notifications
In E-commerce, one of the greatest benefits of mobile app push notifications over other methods of customer communication is the ability to connect with users instantly. Unlike emails, mobile app push notifications are highly visible, making it difficult for users to miss them when they appear on their screens.
The real-time nature of E-commerce mobile app push notifications allows you to ensure that your messages are received and seen by your customers in a timely manner. This opens up new possibilities for E-commerce businesses to engage with their users in innovative ways.
For instance, you can notify your users of a deal as soon as it becomes available or create time-limited offers that you can communicate through mobile app push notifications. These timed sales not only create a sense of urgency but also add value to your products. E-commerce mobile app push notifications make it easier to offer these added values and boost your sales.
Get started with an E-commerce Mobile App
If you’re an E-commerce business without a mobile application, now is the perfect time to build one with StarTrick. In just 45 days, you can create a mobile app to send push notifications, run targeted campaigns, and increase customer retention with loyalty strategies, such as loyalty points, reward systems and many more. Start building your app today with StarTrick and take the first step towards effective customer engagement.
Interested in taking the next step for your business with a mobile app? Our mobile app development experts at Startrick have years of experience in mobile app development, design, deploying, and migration needs to increase the visibility of your brand. We’d love to hear about your ideas and help transform your project into a reality.
Reach out to our mobile app development experts at [email protected] and share with us about your business project!