The Benefits of Using Mobile Payment Apps

The Benefits of Using Mobile Payment Apps

It doesn’t matter whether you have a small or large business, integrating mobile payment applications into your business offers benefits both for customers as well as your company. In addition to easing and simplifying the customer experience, you can reach a wider audience with fewer transaction costs. You don’t want your business to miss out on all the benefits this growing market has to offer.

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What Is a Mobile Payment Application?

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A mobile payment application is a tool that can process payments for goods and services and can be used to make transactions to vendors, friends, and family members. Mobile payment apps are becoming increasingly popular as people don’t carry as much cash nowadays, so they can be a convenient way to treat a friend to a meal, assist a family member with bills, or even pay for something at a store without needing to use your wallet. With a mobile payment application, you’ve got a digital wallet with you wherever you go.

How Does a Mobile Payment Application Work?

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Essentially, a mobile payment application serves as a digital wallet by storing your bank account information and credit card information, so you can send and receive money directly through the app. Some mobile payment apps can even be used internationally, and it’s a convenient and quick way to send and receive money.

Here are eight good reasons to use a mobile payment application.

1. Customer Convenience

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Mobile payment applications provide great convenience to customers as they can enjoy making payments quickly and easily using their mobile phones either via contactless payments or by scanning QR codes instantly. Instead of having to carry cash and cards, one can make payment by simply using his or her phone.

2. Reduce Expenses

By adopting mobile payment applications, you can reduce costs in a number of ways. You won’t need to purchase expensive point of sale (POS) equipment or paper and ink as mobile payment apps are able to issue electronic receipts that make it easier for customers to keep track of their expenses, reduce paper waste, and decrease costs for companies.

3. Better Cash Flow

Mobile payment applications allow you to receive funds instantly or within a few days after the customer makes a purchase. As customers are able to pay using their mobile wallet as long as they have a device on hand, you’re more likely to receive payments from these customers. With mobile payment apps, you’ll be able to get more money from more customers faster than with traditional methods of payment.

4. Easy Loyalty Programme Integration

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Mobile payment applications store customer information, making it quick and easy to send out promotions, discounts or coupons to individual customers to reward them for making repeat purchases.

Loyalty programmes may include:

• Loyalty programmes based on points
With every purchase, customers earn points that can be exchanged for discounts or free products.

• Loyalty programmes with tiers
Upon making a certain number of purchases, a new tier of reward points or discounts is unlocked and becomes available.

• Loyalty programmes that are hybrid
A combination of both point and tier reward system for more incentives.

5. Gain Insights on Your Customers

You can have access to important customer information instantly and securely when you use mobile payment applications.

By analysing the data, you can gain insight into your customers’ purchasing behavior, thereby further tailoring your products, services, and customer journey funnels to better meet their needs.

A few examples of customer data include how frequently they are shopping at your business, what their average spend is, how they prefer to pay, and which products they buy the most often.

6. Enhanced Payment Security

Mobile payment applications use encryption or protected code to protect users’ personal information. In other words, real card numbers are never stored on the device or with the retailer. Instead, a random number or token is assigned to each transaction to mask the specific card number. A tokenised payment method provides an extra layer of protection for your business. In the event that a hacker tries to gain access to store data or your device, they will only obtain useless information. Security measures such as this process is crucial for businesses.

7. Reach More Customers

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Since your customers are already using mobile phones as extensions of themselves, taking the retail experience to their digital wallets is a great business move. As businesses of all sizes are accepting digital wallets at an increasing pace, the use of mobile payment apps will continue to grow rapidly.

8. Build Your Brand

Creating a great in-app payment experience can help you attract and retain customers. Businesses that provide a mobile experience that is focused on the needs of their customers profit substantially in terms of sales and repeat business.


Paying through mobile payment applications will become more common as shopping shifts to mobile platforms. Mobile payment apps are becoming more and more popular among customers who are constantly looking for convenience and flexibility — especially considering the level of security they offer. Moreover, mobile payment applications benefit business owners in terms of convenience and security without increasing their costs. In the long run, business owners who enable mobile payments will reap the benefits that come with them.

To acquire a professional cost estimate for your project, feel free to contact us. Our team of experts at Startrick have years of experience in website and mobile app development, design, deploying, and migration needs to increase the visibility of your brand. We’d love to hear about your ideas and help transform your project into a reality.

Reach out to our experts at [email protected] and share with us about your business project!

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