Top 10 Business Advantages of Custom Mobile App Development

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What is custom mobile application development?

A custom mobile application can be partially or fully customised according to your business requirements. These mobile application software are tailored to target a specific audience instead of a large group with varying needs. For business owners, this is a major reason why custom mobile app development is gaining traction and proving to be an appealing choice for increasing the efficiency of their operations and customer satisfaction.

What are the benefits of custom mobile application development?

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As every company has unique conditions, target groups, and workflows, generic technology solutions may not be sufficient for solving its business challenges. Therefore, various businesses are utilising customised mobile apps to maintain their competitive edge and increase productivity. Here are the top ten benefits of custom mobile app development for businesses:

1. Greater Productivity

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Custom mobile applications work as a comprehensive app performing a wide range of functions, eliminating the need to use multiple apps since they are specifically designed with your business requirements in mind. Moreover, as these apps are customised to fit your working style, they enhance employee productivity, which in turn boosts the return on investment (ROI) for the company.

2. Higher Scalability

The resources and processes that generic apps can handle are limited. These apps might not be able to withstand the strain if your business were to expand. Customised mobile applications, on the other hand, are created with all of these factors in mind and can be simply scaled up when the need arises.

3. Enhanced Security

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A regular mobile application may not have the necessary specialised security features, putting your business data at risk. When you develop a custom app specifically for your business, appropriate security measures will be covered according to your business requirements during the mobile app development process.

4. Easy Integration

Unlike general mobile applications which may not blend well with your current software, custom apps are built in consideration of the existing business software you already have and, hence, will integrate seamlessly and function without errors.

5. Easy Maintenance

Using generic apps for your daily business operations puts you at the mercy of unreliable mobile app developers. In the event that the mobile app developer discontinues the app for some reason, you will have no choice but to cease operations of your current app and search for a new app. Developing your own custom business app gives you complete control of your app and eliminates the need to rely on anyone else.

6. Improves Customer Engagement

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A custom mobile app allows businesses to provide their customers with real-time updates, notifications, and news about their products and services. Furthermore, they allow businesses to track customer preferences and behaviour, which can be extremely beneficial for improving marketing strategies and creating targeted marketing campaigns.

7. Easily Obtain Customer Data

By adding forms and surveys to the custom mobile application, you can easily obtain the required information that you need about your customers. As well as being a discreet way of collecting information, it saves clients and employees time by not requiring them to physically hand over documents.

8. Real-Time Project Access And Management

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When you travel for business, you probably won’t be seated in front of your computer. What if you want to look at some documents for work? With a customised mobile app for your company, you can effortlessly sync your phone with your computer and better manage documents, organise files, set schedules, and receive messages, etc. Custom mobile applications also make it easy to share brochures and contracts with your clients.

9. Uniqueness

Companies with customised mobile applications enjoy a competitive edge that is hard to replicate, and such uniqueness can have a positive impact on the company’s reputation and market value.

10. Increases Revenue Overtime

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You can make your customers’ experience with your solution more satisfactory when you develop a custom mobile application tailored to their needs. In turn, by engaging your app more and recommending it to their friends, your customer base builds up and boosts your app’s engagement, leading to more referrals which converts into profit.


Gaining a competitive advantage in an ever-changing business environment is a goal that all companies should strive for, but it is no easy feat. However, there are several solutions that businesses have discovered to offer a variety of advantages and which can point them in the right direction, one of which is custom mobile app development. The latter provides significant benefits such as increased productivity, increased scalability, enhanced security, and seamless integration with pre-existing software, all of which will help businesses stay relevant and even one step ahead of their competitors.

To acquire a professional cost estimate for your project, feel free to contact us. Our team of experts at Startrick have years of experience in website and mobile app development, design, deployment, and migration needs to increase the visibility of your brand. We’d love to hear about your ideas and help transform your project into a reality.

Reach out to our experts at [email protected] and share with us about your business project!

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