What is Mobile App Testing and Why is It Important?
Nowadays there are mobile applications for every purpose and device, and their success rely heavily on the reviews of their users. It doesn’t take long for mobile app users to leave a bad review for a mobile app due to performance issues, poor user interface or crashing. A poor customer experience can lead to customers choosing your competitors, and it can negatively impact the brand of your business.
It is therefore crucial to use robust mobile application testing right from the start of the mobile app development process. This also decreases mobile app development costs by detecting and fixing business-critical loopholes or bugs at the beginning.
What is Mobile Application Testing?
Mobile application testing is the process of putting a mobile app through tests to ensure that its functionality and usability meet the criteria and that it is ready for release. There are many factors that go into testing a mobile app, such as its usability, functionality, security, accessibility, performance and more. By doing so, it enhances the overall efficiency of the mobile app.
Mobile app testing can be complex: multiple screen resolutions, different versions of operating systems, various connections types, etc. but these tests are essential to releasing a successful mobile app. Performing mobile application testing is the best way to ensure that a mobile app is of the highest possible quality before it is released on a marketplace.
Why is Mobile App Testing Important?
Errors can cost you dearly in a mobile app release; bugs and lags lead to negative reviews on Google Play or App Store, resulting in low ratings and little traffic to a one-star app. It’s definitely possible to rank high if you do mobile app testing right – let’s examine what makes people give mobile apps five-star ratings and what benefits you can obtain from mobile app testing.
Better UI/UX
The key to a successful mobile application is to provide a seamless user experience. The most important factor for users is intuitiveness, and, ironically, one of the hardest things to achieve when it comes to mobile app design. Mobile apps with sophisticated UX are often deleted by users, who feel dissatisfied with the experience and the difficulty of navigating through the app. It is advisable to run UX and UI tests on a mobile app throughout its development cycle for better results.
Better Visuals
You can attract and retain more users with a visually appealing mobile application. Mobile app visual test helps identify issues related to your mobile app’s visual appeal.
Better Performance
First impressions matter a lot. Mobile app users are unlikely to give a mobile app another try if it performs poorly according to user expectations. The foundation of a mobile app’s quality is its performance, so it’s necessary to run tests before the mobile app goes live. A thorough mobile app testing process could prevent crashes, poor performance, and battery drain, all of which are common complaints in App Store or Google Play reviews.
Performance testing of mobile applications is essential to identify the maximum amount of peak load an app can handle efficiently. In cases where a mobile app fails to deliver as expected under heavy loads, you can improve the infrastructure to enable it to handle more traffic.
Loyal Users
At the end of the day, it’s all about user experience. A mobile application that people enjoy will keep them using it and even recommend it to their friends, helping your business build a good reputation in the industry and reach even more customers. However, if your mobile app keeps upsetting users, you won’t ever see a high level of loyalty. Therefore, make sure to perform mobile app testing frequently and thoroughly.
Conclusion
With mobile applications now being an integral part of everyone’s lives, it has also become the most efficient method of reaching potential customers and doing business. Having a mobile app that contains bugs and issues makes users less likely to use it, which is why it is necessary to test mobile applications. By using mobile app testing to deliver flawless customer experience, you can easily increase your bottom line while creating a brand that is friendly to customers. Mobile app testing app might seem challenging, but if you implement a testing strategy into the mobile app development process, you can create that five-star-rated mobile app that will rise to the top of app store rankings.
Interested in taking the next step for your business with a mobile app? Our mobile app development experts at Startrick have years of experience in mobile app development, design, deploying, and migration needs to increase the visibility of your brand. We’d love to hear about your ideas and help transform your project into a reality.
Reach out to our mobile app development experts at [email protected] and share with us about your business project!
